What is Bounce Rate and How to Reduce It?

Do you know What is Bounce Rate (SEO) and How to reduce it, if not then you will not need to be depressed about it, we will discuss today.

If you have your own blog or website, then you will definitely have a lot of information about the Bounce Rate. If you always check your blog’s global rank, page per visitors in Alexa, then you must have seen the Bounce Rate with it as well.

But a blogger feels bad when your site’s bounce rate is higher than average. This causes the authority and rank of his blog to fall on its own.

Because the bounce rate of any site is high, it means that it is not good for site users and if your site also falls in the same category then it is a very bad news for your website.

If your blog or website is new, bounce rate is more common. But if it is old then it is your fault somewhere that the Bounce Rate is high.

But there is nothing to be upset because after reading my article today, the bounce rate of your site will definitely be reduced.

I mean to say that today we will get some information about it, which will make it easier for you to understand it even better, at the same time you should definitely read the whole article because in the last, today I will give you some such tips. I am going to do a lot of work on your site later.

So why we delay more, let’s start and know What is Bounce Rate?

Also Check: What is a Backlink and How to Create Quality Backlink?

What is Bounce Rate (What is Bounce Rate in SEO)

What is Bounce Rate
What is Bounce Rate?

If you are trying to increase the search performance of your blog or site and it is not happening, then the secret hidden behind it is to first reduce the Bounce Rate. But there are some mistakes in this. There is something wrong with your plan. We will talk further about what is wrong.

So what is this Bounce Rate, when a visitor comes to your website and visits a page meaning entrance page and he goes back after that, it is called Bounce.

But Bounce Rate is the percentage of visitors who come to your page and go back without clicking on another page.

This means that visitors came and went back immediately without opening any other page or without reading your article. But if this is happening, then it is proving that the post on your site is not so interesting or you are not putting much value in it.

Apart from this, it can also be that its design is not very special, the heading is also not attractive. If the Bounce Rate will be high, then you should understand that the visitors of your site are decreasing and if the visitors decrease then the rank will decrease and ultimately the income will also be less.

So by taking an example, I will explain very well what is the Bounce Rate.

If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% of visitors to that website are such that open a page and go back immediately.

They may not have found anything worth studying for them. There can be many reasons for this, about which we will learn further. So let’s now know how much the bounce rate is better than having a site.

What Should be the Bounce Rate?

By now, you must have thought a little about What is Bounce Rate. In this, I will tell you how good the Bounce Rate of a website is, how much it will do and which is useless for your site

To understand it properly, I have divided it into four parts.

1% to 10%
10% to 40%
40% to 70%
More than 70%

If a blog has a bounce rate within 1% to 10%, then it comes in the list of successful websites of the world. After that if it comes from 10% to 40% then it is also good.

Whereas in the third which is 40% to 70%, most of the websites are included on this basis. Which is not so good, but the work is worth going. If we talk about all websites, then 75% to 80% of the total website comes in this CATEGORY.

And after all, websites whose bounce rate is more than 70% are not good at all and they have to do a lot of work on their website. Now know which mistakes cause the bounce rate to be higher.

If you are wondering if all types of websites have the same bounce rate, then the answer is no. The bounce rate varies for different types of websites. Here I have given information about some of his figures, which are as follows:

  • Websites with content – 40-60%
  • Lead Generating Websites – 30-50%
  • Blogs – 70-98%
  • Retail business sites – 20-40%
  • Websites providing services – 10-30%
  • Landing Pages – 70-90%

Which Mistakes cause Website or Blog’s Bounce Rate to be Higher?

These are some of the mistakes a blogger makes on a common basis, which you must pay attention to.

  1. The loading time of the website is more.
  2. Having a Single Page Site.
  3. Having bad quality contents.
  4. Internal link visitor should like.
  5. Ranking on the wrong keywords for Traffic.
  6. Because of the lack of quality and content that the user likes.
  7. Your website design to be useless.
  8. The formatting went awry.
  9. Heading of your content must be special.

How to Reduce Bounce Rate?

So now I will tell you in which ways you can reduce the Bounce Rate.

Site Design and Look Should Be Good

See, Friends, you like what you see and then you are attracted. In the same way, if your website and blog look good, then visitors will come to your website automatically and they will also love to read the content.

Whenever you are designing your blog, it is very important to have knowledge of Color Combination. You have to understand that your visitors will like which color site.

Choose the font color and text size correctly, such as if you reddish the font of the entire text, then the reader will be able to kiss it and also keep the text size correct which the visitor should not face any problem in reading.

Because there is a saying customer is God and to make God sad means to kick in your stomach. If you have given a whole lot of animation in your site, then that too does not seem special. Make the design of the site simple and readers friendly.

Pay attention to Page Load Time

If the page load time of your site is longer. That means, consider visitors coming before reaching the blog. If you are a blogger, then definitely gore on this and it is very important for SEO as well.

If your site’s page load time.

  • Less than 1 second is mean-perfect.
  • 1 second to 3 second malta-Above average is
  • 3 second to 7 second mean-average
  • More than 7 means- Very poor

If you want to make visitors happy, then keep Perfect or Above Average. Use limited image and low size image in page, this will reduce page load time.

Write Content Quality

If your site has quality content then it will be very helpful to make your site brand and you will understand the meaning of the brand.

If your content will not be of quality, then visitors will automatically go back from your site, because there are many websites that will be providing better content than you website.

Like if you are writing content and not giving the right information there, you are writing what came to mind. This will reduce the rank of your site, so write what is right.

If you are giving wrong information on your site, then the user means the Visitor will take the wrong decision according to it, which will bring the wrong result. Do remember this thing Keep the size of the content 500 to 1000 words and use simple language so that you can quickly understand what Visitor has written and the trust will grow on the site. If you give quality content, it will take some time but Visitors will come good and the bounce rate of your site will also be reduced slightly.

Enter Visitors Friendly Heading

Anyone would feel bad for something from outside and something from inside. Often bloggers make this mistake and use clickbait headings which is not true at all.

So if we link the same thing with Blog, then the thing is, if you have given your Heading well according to yourself, but it is not understood by Visitor.

And some other Topic has been written inside the heading that has been given. This will reduce the trust of visitors from the top of your site. I meant to say that the heading of your post should be understandable. Like I am giving an example.

If a Visitor came to your site and read an article well and then after reading the heading of another article, he went back.

So what will happen with this, you will know that the Bounce Rate of your site will be higher. Keep your content updated as much as possible. So that you get the right information and Visitor should stay on your side. Due to good content, rank in Google will also be very fast.

Focus on Content Formating

It is a straightforward matter, write as well as you can. If you write here and there, you will not be able to formulate your page or your post in a small way, then how will Visitor feel.

When editing the post, then put a little emphasis on the tag which is to be inserted. And focus a little on the paragraph formating. Do not write a long, wide paragraph so that if Visitor is read, then there should be no boring in reading it.

Bold the word you want to bold, which will increase the focus of visitors. Also, everyone loves to read Formatted Contents.

If you do not put the right internal link in the middle of the post in your post, then the bounce rate will increase. This is because often readers will read your contents in some time and after that they will be closed.

And if you enter a related internal link then they will have the desire to read that content as well. For example, enter the internal link related to your post and also give some internal links that the visitor considers necessary to read.

It depends on you how the content is in your site and which internal link will be right to put. These tips will also prove to be helpful in reducing the bounce rate.

If you are putting your internal link in your site, then definitely focus in it. Whenever the visitor clicks on the internal link of your post, it should open in a new page.

The article that the visitor was reading should also be open in one tab and open in another tab. This also reduces the bounce rate.

Mobile Friendly Blog

As we all know that nowadays mobile users are the most. Therefore, we should pay more attention to make our blog mobile-friendly.

The more mobile-friendly your blog is, the more your visitors will like your blog. According to my, 50% of visitors are mobile users. So use the template mobile friendly of your site.


By now you must have understood what is the bounce rate (What is bounce rate in SEO) and how to reduce the bounce rate. For any doubts about this article or you want that there should be some improvement in it, then for this, you can write a comment below. If you liked this post, what is Bounce Rate? or got to learn something? Please share this post on social networks such as FacebookTwitter, and other social media sites.

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